E-commerce website translation

The marketing of products and services has undergone a 180 degree change with the arrival of the Internet and new technologies.

This change has a name, e-commerce, and variations of this name (e-commerce, e-commerce, e-shop, etc.) have led to an increasing number of companies choosing to develop e-commerce websites, as well as entrepreneurs turning to this medium to start their businesses.

Fashion, beauty and technology are the sectors that have had the strongest influence on global e-commerce, although other categories are now reaping the benefits.

E-commerce is therefore emerging as a powerful commercial tool that can be implemented through traditional devices such as personal computers and tablets or through mobile devices, known as mobile commerce.

However, the two types of devices work in different ways for consumers. Consumers use mobile devices to search and compare products, while desktop devices maintain their hegemony when shopping.
However, whether on desktop or mobile devices, entrepreneurs who choose to develop e-commerce websites must bear a series of elements in mind, so that they may be as professional as possible and, above all, offer good navigability so that users are aware of the quality of these sites and do not go to the competitors.

For this, it is essential that e-commerce sites develop a professional product catalogue in which all their products appear in an orderly manner, adequately explained and with the relevant notes.

They should also state the price and, whenever possible, convert the price into multiple currencies.
At the same time, the translation of e-commerce websites must take care of the images inserted therein, because through programming languages (free CMS or made in PHP, HTML, JavaScript, etc.) and development, these elements facilitate the SEO positioning of the website, as according to a series of certain key elements, which is why they need to be be inserted in the texts.

It is also important for e-commerce to develop a simple on-site purchasing process that facilitates consumer experience and promotes brand commitment and long-term loyalty.

Finally, it is essential that the translated version of the e-commerce site offers payment methods adapted to the site’s audience, not only in the appropriate currency, but also through other gateways, which are not available in all countries.